Nuxe Story

From its beginnings as a small Parisian formulation laboratory bought out in 1990, in less than thirty years, NUXE has become a global group, present in nearly 60 countries.

NUXE is a French brand founded by Aliza Jabès and a pioneer in natural-origin cosmetology. Passionate about beauty since her childhood, she was particularly interested in the properties of plants, encouraged by her father, a researcher in the field of pharmacy. 

Believing in the importance of promoting her innovative products, Aliza took a decisive commercial gamble by distributing them in pharmacies, at a time when only dermatological skincare products were present in this sector. 

Sought after by women, NUXE products rapidly became bestsellers, with its transformation into a genuine “love brand”, the leader in major beauty segments in French pharmacy outlets. 

Best Sellers

A true icon in the beauty product sector, one bottle of Huile Prodigieuse® is sold every 11 seconds* throughout the world.

Huile Prodigieuse® is a genuine feat in terms of formulation, with its 98% natural-origin formula and unique dry texture which is rapidly absorbed without leaving an oily film on the skin. Containing seven 100% botanical oils (Macadamia, Camellia, Argan, Hazelnut, Borage, Tsubaki and Sweet Almond), it nourishes, repairs and beautifies the face, body and hair with unparalleled results.

In addition to its extraordinary intensely moisturising properties, Huile Prodigieuse® is above all a unique sensory experience, with its stand-out recognisable addictive fragrance. Launched in 1991, it rapidly became an essential beauty step, adopted first by French then European women. Sought after due to its natural properties, sensuality and effectiveness, it is currently the leading beauty oil in France and in seven countries!

Nuxe skin care

Nuxe's products stand out due to their natural-origin formulas with their imaginative names, intoxicating scents and delicious textures, which are equally beneficial to body and soul. The art of natural formulation is expressed in each product, designed like a precious composition to enchant the senses and make women even more beautiful. Incredible sensory pleasure and total effectiveness: this is the NUXE effect.