Meet the secret to unlocking the hair you’ve always wanted. INNOluxe means you can be as bold as you want with your style, confident that it’s outrageously healthy.
Our innovative protein technology doesn’t just protect your hair during the colouring process, it repairs it and restores its strength. We build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.
You’ll be selfie-ready before you know it.
Founded in September 2015 by the team behind the world-leading KeraStraight, INNOluxe is a British brand taking on the world. Working closely with an amazing team of scientists in Brazil, we’re constantly pushing the boundaries of what we can do to repair, rebuild and protect hair, so that YOU can keep pushing the boundaries of colour and style.