Carol Cole’s career as a sought-after Hollywood aesthetician sparked the idea for NuFACE, a brand renowned for its gentle-yet-effective beauty devices.

Specializing in microcurrent facials, Cole quickly recognized her A-list clients’ need for more frequent treatments, so she teamed up with her daughters, Tera Peterson (also an aesthetician) and Kim Morales, to bring her first tool to life.

Using age-defying microcurrent technology that has both instant and cumulative benefits, NuFACE products are clinically shown to help tone, firm, and reduce the appearance of wrinkles without ever leaving home.