MAKE UP FOR EVER is a collective of makeup artists co-creating high-performance products and services to empower people to unleash their personal edge Since its inception in 1984, the brand has continuously collaborated with professional makeup artists to stay on the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits. At MAKE UP FOR EVER, education, transmission and inspiration are at the core of our mission. More than 1300 students graduate from our worldwide network of makeup academies each year. Our collective of makeup artists shares its knowledge and teaches makeup techniques to answer all needs, unleash creativity and encourage people to discover and embrace.

"I dreamt of a place where make-up artists could find everything that they needed for their art as well as a collection of reliable, authentic products with professional performance."- Dany Sanz (left)