About Color WOW
Color Wow (a Federici Brand) is founded on a 25-year history of award-winning beauty product innovation. Our pioneering team, led by founder and CEO Gail Federici, is known for identifying unmet consumer “pain points” and resolving them with inventive, efficacious solutions.
From being the first to tame frizz, to brighten blonde and, now, to solve the myriad unaddressed problems of color-treated hair, we’ve earned a reputation for disruptive technologies that shatter categories, set precedents, win awards and live on to become iconic beauty products. However, our greatest honor is the life-changing impact our products have on women around the world.