INNOluxe Platinum Shampoo is a sulphate-free, deep purple shampoo which neutralises brassiness and unwanted yellow pigments in highlighted, colour-processed blonde, and natural grey/white hair.
Violet pigments restore a perfect blonde tone, extending the life of colour treatments. Protecting against environmental aggressors, the combination of Vitamins B5 and E replenishes the hair, adding shine, strength and vitality. Completely cruelty-free.
How to Apply :
- Apply to damp hair and massage into a lather.
- For optimum toning, leave for 3-5 minutes, then rinse thoroughly.
- Once the desired colour effect has been achieved, alternate with a suitable colour-safe shampoo to avoid excess pigmentation.
Meet the secret to unlocking the hair you’ve always wanted. INNOluxe means you can be as bold as you want with your style, confident that it’s outrageously healthy.
Our innovative protein technology doesn’t just protect your hair during the colouring process, it repairs it and restores its strength. We build integrity within the hair’s structure, leaving it feeling thick, lustrous and healthy.
You’ll be selfie-ready before you know it.
Founded in September 2015 by the team behind the world-leading KeraStraight, INNOluxe is a British brand taking on the world. Working closely with an amazing team of scientists in Brazil, we’re constantly pushing the boundaries of what we can do to repair, rebuild and protect hair, so that YOU can keep pushing the boundaries of colour and style.
YOUR SATISFACTION IS OUR ABSOLUTE HIGHEST PRIORITY. IF YOU HAVE ANY QUERIES RELATING TO YOUR ORDER, PLEASE USE THE FORM BELOW, AND WE WILL DO EVERYTHING WE CAN TO ASSIST YOU.
Sales taxes will be calculated at checkout where applicable.
We typically ship your order within 24 hours. Where possible, we try to ship the same day. During peak periods, there may be a delay of one day (but we sure try hard to avoid that). Order status will be emailed to you when your order ships.
Delivery is free for all orders over 350 AED. Otherwise, delivery is 25 AED.
Once your order has shipped, it usually takes 3 business days. If you have not received after 3 days, feel free to contact us using our contact page.
We love our customers and your satisfaction is very important to us. We will do everything we can to make you happy.
You can return your product up to 7 days after receiving your order. Please make sure that the products are not used or damaged. Any opened product shall not be refunded.
If you change your mind and wish to exchange a product, that's no problem. To be eligible, your item must be returned within 7 days of purchase. Please use a trackable shipping method, as we cannot be responsible for missing incoming deliveries. The goods must be unused, in the same condition you received them in and they must also be in the original packaging. We will charge a small freight fee to dispatch your replacement, depending on your location.