The first spa of its kind in the UAE, Away Spa aims to create an energetic atmosphere rather than one that is Zen and laid-back. The focus here is on rejuvenation and revitalisation, rather than straight forward relaxation. The concept is in keeping with the hotel that houses it. Known for its irreverent approach to hospitality, the W Hotel brand is aimed at a young, millennial, tech savvy clientele and its latest property on Dubai鈥檚 Palm Jumeirah is no different.